Methodology
How We Build
A repeatable engine for turning market friction into shipped software. Every product follows the same four-phase playbook.
Identify
We operate in markets we understand deeply. Problems surface from our own workflows, client engagements, and adjacent industries. We track friction systematically and validate that the problem is worth solving before writing a single line of code.
Key Principles
- ✓First-hand market immersion
- ✓Problem-stack mapping
- ✓TAM validation before build
Validate
Before scaling, we build a minimal version and test it with real users. Our validation phase is fast and opinionated: deterministic features first, LLM as an optional enhancement layer. We ship to learn, not to impress.
Key Principles
- ✓Ship in weeks, not months
- ✓Deterministic-first architecture
- ✓Real users from day one
Build
Our monorepo engine (AppFactory) powers every product with shared infrastructure: 8-tier testing, automated deployment, security scanning, and component libraries. This means new products inherit battle-tested foundations from day one.
Key Principles
- ✓Monorepo-native development
- ✓8-tier quality gates
- ✓Security by default
Scale
Products that prove product-market fit graduate to standalone operations. We provide ongoing technical leadership, capital allocation strategy, and operational support. The studio model means shared learnings accelerate every product in the portfolio.
Key Principles
- ✓Capital-efficient growth
- ✓Shared infrastructure leverage
- ✓Cross-portfolio learning
Powered by AppFactory
Every product runs on our shared monorepo platform: 21+ apps, 12 shared packages, 950+ tests, automated deployment, and 8-tier quality gates. New products inherit years of infrastructure from day one.